https://the-modernist.org/collections/books
At some point shortly after Rail Express Systems had been sold and become part EWS I acquired a copy of their Design Manual, and it was an epiphany when this kid that liked trains saw clearly the beauty of good design, especially when applied across an entire corporate identity.
In the era of privatisation the many examples of poor liveries and branding on the railway have taught us how much of an achievement the BR Corporate Identity really was – it was not an inevitability. We also see that in this “digital” age everyone can be their own graphic designer – central control of a corporate identity is harder and harder to maintain.
I was in two minds about whether I should get this book, owning a copy of the Facsimile of the Corporate Identity Manual, that Nick Job had a hand in bringing to publication, and original ring-binder volumes of the same, plus more than one book on BR’s design history.
But no regrets in getting my sister to give it to me as Christmas present – the focus in on the Double Arrow, its use and abuse not only by BR but as the ongoing symbol of the railway in this country.
Nick shares his knowledge with a wit that would draw in even those (peculiar people) not already obsessed by trains and / or mid-20th Century design.