The story of Olympic Posters is used by Timmers to tell the story of the ideas and ideals that shaped the Games as much as it shaped the art work used to promote those Games. It is a century when advertising came of age and so the Posters chart the rise and rise of the visual as the key element of communication. This also links into the way the Games have become since the Second World War a truly Global event and therefore the Posters have to work beyond the reach of mainstream European Languages and cultural settings.
Even those on a mission to by pass the Olympics this summer would still find this a worthwhile couple of hours read.
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